SHIP (Safe Homes Income Plans) will submit a manifesto to the Government this summer stressing the importance of equity release as a mainstream solution to the growing pensions gap.
It has launched a consultation with representatives of the equity release industry which will form the basis of the manifesto.
It will also call for the Government to help support the reputation of the equity release industry as a whole which SHIP says still suffers from historical prejudices from the late 1980s.
Andrea Rozario, director general of SHIP, says: "In the UK we have an aging population which will need care and benefits which the state is not able to afford.
"We will be calling on the Government to help give the equity release industry the recognition it deserves and look at ways we can help streamline benefits to work with equity release.
"We also want the Government to help eradicate the prejudice some areas of the media still hold against the industry."
SHIP is working with a number of organisations including Age Concern, the FSA, the Treasury and a number of providers and advisers to move the consultation forward with a delivery date proposed for June.IFAonline
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