Silly Season Shorts: 'Ooh cheeky!'

Winning awards deserve to be celebrated in style, and Yorkshire Building Society have picked a unique way to do so. A new advertising campaign by YBS, and designed in-house by the company’s graphic design team, has been rolled out across the country inspired by old-fashioned cheeky postcards. As Britain enjoys one of its hottest summers in years, YBS has supplied branches with a series of posters featuring slogans such as: “Ooh Sharon, that’s a big one!” and “What a smashing pair!”. To celebrate winning an award as “lender of the year” for the second year in a row, the campaign also in...