The 'silly season' prompts stories which usually wouldn't see the light of day so IFAonline's Silly Season Shorts highlights the 'financial services news' hoping to catch the media eye.
Winning awards deserve to be celebrated in style, and Yorkshire Building Society have picked a unique way to do so.
A new advertising campaign by YBS, and designed in-house by the company’s graphic design team, has been rolled out across the country inspired by old-fashioned cheeky postcards.
As Britain enjoys one of its hottest summers in years, YBS has supplied branches with a series of posters featuring slogans such as: “Ooh Sharon, that’s a big one!” and “What a smashing pair!”.
To celebrate winning an award as “lender of the year” for the second year in a row, the campaign also includes providing cut-outs and disposable cameras so customers who want to have a laugh can have their pictures taken.
Ian Bullock, general manager sales and marketing at YBS, says: “We have a track record of producing eye-catching window displays and the current campaign focuses on both our wins – ‘What a smashing pair!’ and the high savings rate on our fixed rate Isa – ‘Ooh Sharon that’s a big one!’”
“We hope it gives our customers a smile and helps them appreciate the fine summer we are enjoying!” adds Bullock.
IFAonline will be seeking your views by the end of August to find out which of the 'silly season shorts' deserves a special award.IFAonline
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