Standard Life has launched a Savings and Investment Index to measure consumer sentiment for types of investment and savings vehicles on a quarterly basis.
The Index will question a minimum of 1,500 people each quarter to create a “mood of the people” survey, and provide a measure of savings intentions and relative preferences for different savings products.
It will be presented as a graph showing consumer confidence in a range of different types of investment, together with a mood chart reflecting attitudes to saving generally.
It will also highlight asset allocation preferences to indicate how the nation intends to close the savings gap.
Trevor Matthews, chief executive of life and pensions UK & Europe at Standard Life, says: “We are really excited by the creation of the Standard Life Savings and Investment Index. We have spent a lot of time developing the survey to ensure we are asking the right questions. We wanted reliable information to find out what people want to invest in, how they want to invest and their attitudes generally to saving.”
Standard Life has completed three waves of the research and the first presentation will be made on 10 April.
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