IFA Promotion is now offering paid-for add-on services to its online search facility which makes an important leap concerning confidential consumer data and use of the IFA search tool.
As part of the deal, new enhanced display service will see the IFA firm’s entry placed inside a coloured box to make it stand out on the list of IFAs presented to the consumers, says David Elms, chief executive of IFA Promotion.
Perhaps more importantly, however, the new paid-for service opens one of the complex confidentiality constraints of the current free IFA search service as it allows consumers to opt to receive a phone call direct from the IFA as a result of their enquiry or have the IFA’s details emailed to their inbox, says IFAP.
Interactive functionality, such as links to the IFA firm’s web and email addresses, will continue to be accessible under both IFA member services.
Monthly email reports will also be sent out to each member subscriber detailing exactly how many people viewed their online entry through the lead generation service and what further information or contact they then sought, once the enhanced details and imagery are added to the site.
Additional tools will require payment of £249 plus VAT – or £199 + VAT under a special offer lasting until January 31st, 2005, however, David Elms, chief executive of IFAP stresses all advisers will continue to be included in the free search tool.
Around 10,500 IFAs are signed up to the IFA search facility - which can be used by consumers seeking independent financial adviser to find an appropriate intermediary in their postal area - for free at present, unlike most other lead generation services which charge a fee either for each presented or each successful business lead.
IFAP points out its existing search facility is now white-labelled across over 40 other industry or personal finance news-related websites including www.thisismoney.com, www.tiscali.co.uk and www.handbag.co.uk as well as the website for the Post Office Pension Scheme, which has one million members.
IFAP's consumer search tool dealt with 233,000 online consumer and business requests for local IFA data last year, and 82% of the leads IFAs receive from IFAP resulted in business, says Elms.
"It's important to stress that this is an added value opportunity, and those member IFAs that choose not to take up this offer will continue to benefit from IFAP's membership services, from the core referrals service to brand promotion, merchandise, IFAP Media Services and regional Press Clubs. IFAP remains a not-for-profit organisation, and extra money generated from this offering will help support our promotional activities and member services.
"This is a superb value marketing opportunity for member IFAs keen to stand out in front of high-quality local new business leads. For under 65p a day, IFAs can differentiate their entry and benefit from a number of interactive features, which will encourage enquirers to choose their firm first,” he adds.
Elms points out most IFA members have not paid any additional money into the IFAP fund since they joined in September 1997, so any surplus funds from the use of the enhanced service will go towards the fund set aside to tackle depolarisation.
"Given the increased value of IFA Promotion over the last five years, I think no member can have any cause for complaint," adds Elms.
IFAP's media service is now also used by 65% of personal finance journalists, says Elms, and holds 35 press clubs around the UK, generating 450 advertorials over the last year at regional level.
Go to www.unbiased.co.uk and click on the ‘IFA online marketing package' to view a demonstration of the new service or telephone 0117 972 3333.IFAonline
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