Think positive!

You only have to open an industry publication to read the latest round of criticism aimed at the FSA's stance on compliance. However, getting frustrated with the regulator is not going to add any value whatsoever to your business. The first step in using compliance as a marketing tool is to adopt an attitude that sees the opportunities in compliance rather than the roadblocks and the costs. Compliance is required by law and everyone must comply. On that basis you don't have a choice and everyone is in the same boat - this is a level-playing field. Idea one - Tell them what you do: The ini...