Aegon to bring its name to bear on all of its existing UK business brands

Aegon has added its own name to all its existing corporate and business brands across the UK in order to boost customer and adviser awareness on which groups fall under its banner. For example, Scottish Equitable will now be known as Aegon Scottish Equitable with the same approach taken across the majority of the groups' business units. Although the new brand strategy is already in place, product literature and marketing material will change gradually over a six-month period with Aegon targeting advisers through the strap line "The name behind Scottish Equitable is now the name in front."...