Building relationships that last

The issue of where the next client is coming from is a very serious one for most advisers at the moment. In the broadest possible terms, advisers are in competition with high street banks and building societies, insurance companies, solicitors and accountants, and even some of the fund management groups themselves. The way I see it, it is not so much competition among advisers that is relevant but rather recognising that advisers are in the competition for money market. You only have to consider the accumulated effects of the adverts in the financial press, TV, radio, poster campaig...