Online presence key to success

Professional Adviser
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Performance is still the cornerstone of many investment managers' strategy but investing in technology to improve clients' online experience could reap the greatest rewards

Using the new wave of online client reporting software, it is possible to compete with the best in the financial services industry and keep investors happy. Client communication is this year's black. According to the IMA, UK funds under management fell from £260bn in 2000 to £194bn in 2002. After three years of negative growth, many asset managers are struggling to present any good news to investors. Unfortunately for many investment managers, performance is the cornerstone of their client strategy. With investment houses fighting to remain profitable amid the continued poor performanc...

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