Martin Currie Investment Management has rebranded in an attempt to revamp and modernise its image. ...
Martin Currie Investment Management has rebranded in an attempt to revamp and modernise its image.
The Edinburgh-based group has swapped its pinecone logo for a crisper black and beige stylised corporate badge.
A new tagline 'Seeing things differently' has been introduced to reflect the sense of change at the group.
Martin Currie's website has also been altered to the black and beige corporate colours as part of the rebranding process, although the updated online service is only a forerunner of a new site expected to be launched next year featuring enhanced functionality.
The group insists the changes are more than merely cosmetic, with the new logo aiming to reflect the its image shift from a small Scottish independent house to a dynamic boutique, largely on the back of its hedge fund success.
The official relaunch later in the week will see Martin Currie's chief executive Willie Watt unveil his plans for the group.
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