A case of supply and demand

Professional Adviser
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If the price of a commodity (good or service) is too high for the market in which it resides it will...

If the price of a commodity (good or service) is too high for the market in which it resides it will not sell. Reduce the price to a point at which it seems reasonable to ask and it will sell. Reduce the price too much and it would appear that potential purchasers become convinced, without foundation, that what is being offered for sale is clearly no interest to man or beast (be it bull or bear) and stay away in spite of his or her better judgement. Here is a practical example: Mrs Goodenough plans a treat for her hard-working financial adviser husband in the form of a pheasant pie. Proud...

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