Shareholders must single out unethical firms

SRI is a minority sport but one with a growing appeal as almost all other types of equity investing appear to be a one way ticket to capital reduction. It is also a comforting marketing wheeze, something that persuades people they can have God and Mammon together at the same time in a nice and easy package, something so clever even the Bible didn't think it could be done. On closer inspection, there seem to be few ethics or much that is socially responsible about SRI. As there are not enough companies to invest in that are 'good,' most funds now invest in any company that is going and c...