Changing style for a changing market

By Kira Nickerson M&G has been best known as one of the original value investors, with an emphasis on buying into high yielding stocks. The outperformance of its funds across the board drew intermediary attention in the 1970s and 1980s and its aggressive advertising campaigns gave it a name recognition other investment groups lacked at the time. With a long history in the UK, it was the first group to launch unit trusts, with its core fund range featuring relatively low charges and a reputation as a safe and reliable company, M&G fell from its pedestal in the early to mid 1990s as the pe...