There are some clear dos and don'ts when designing a website. Here, Codepotato's Gareth Thompson and A Business Innovation's Abbie Tanner share their expertise...
To come up with our IFAonline.co.uk ten best adviser websites (click HERE to see if your firm gets a mention), we trawled quite a few that did not make the grade.
For the most part though, the best sites resembled one another in key ways – simple, easy to navigate, good-looking...
Although there is room for difference in design and presentation of message, it seems there are some objective ways to design a successful website.
Ten tips for building a client-centric website
Here, our experts offer their tips...
1 Opt for open technology. That way, advisers will be able to take their website with them if they change. Thompson’s sites are all built in Wordpress which allows clients to move should they want to.
2 Work with a web company that is proactive. If they have an idea about how a website could be improved they will not wait for the adviser to get in touch, but will contact them. It should be a two-way, ongoing relationship.
3 Consider SEO. There are some benefits to enhancing search engine optimisation where the company has a niche offering. However, if the adviser is a general practitioner it will be almost impossible to get a high ranking in a search engine. Companies of this sort are better off focusing on social media.
4 Tools that monitor a website’s success are important. Google Analytics is one free stat-tracking tool which tells advisers who is going to the site and what technology they are using. Thompson said: “Even if my client doesn’t ask for it, I install Google Analytics under my own account so that I know how the site is performing. I can provide my client with this information further down the line.”
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