Fiona Murphy looks at the perceptions surrounding long term care funding and how advisers are responding to client needs.
Myths often originate as a way to explain the unknown. Take for example, the belief that ostriches bury their heads in their sand. Ostriches actually react to danger by lying on the ground. From a distance, it appears their heads have disappeared. It has become so engrained in the popular imagination that it continues to be accepted by many as fact. Likewise 14% of people over 55 still wrongly believe the government will fully fund long term care costs for everyone, according to Aviva's seventh Real Retirement report. The view persists as the biggest myth of the retirement market, despite t...
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