The global economic downturn is providing an unexpected bonus for dating agency, Gray & Farrar, who has seen a rise in international professionals using the agency.
Upmarket matchmaking agency, Gray and Farrar, reports a 50% growth in international sales over the last year. in particular, Gray & Farrar founder, Virginia Sweetingham, has seen an increase in professionals internationally turn to matchmaking as they re-evaluate their personal lives.
“This trend is resonating across the globe; despite our office headquarters being in London, over 75% of our client portfolio is now international – a stark contrast to 10 years ago, when the majority of our clients were UK-based.
“We are also seeing a big rise in the number of professional female clients joining the service, particularly those in their mid 30s to 40s – increasingly successful women are realising that achieving the perfect work-life balance is difficult. There has been a real shift towards prioritising what is going on at home. In times of economic uncertainty, people are forced to re-evaluate what is really important to them, for many that includes finding a partner....Clients from all over the world use this type of service and view us merely as one more expert in their entourage,” says Sweetingham.
Exclusive introductions do not, however, come cheap. You’ll need to make an investment of £15,000 per year to be on Gray and Farrar’s books. But as the couple-brokers claim a proven success rate of matching two thirds of its clients within the first 12 months you should hope to only pay one year’s fee.
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From 1 March