The Financial Services Authority (FSA) is planning to ramp up its efforts to make consumers aware of the Retail Distribution Review (RDR) next month.
In recent weeks, the regulator has come under criticism for not doing enough to publicise the changes, which are now just months away.
So far, the highlight of communication efforts has been a two-page leaflet, which the Financial Services Consumer Panel criticised for being too brief.
Speaking at a recent conference, Colin Wilcox, from the RDR implementation team, said the regulator had recognised there was still more to do and promised there was "a lot more coming".
An FSA spokesperson has now confirmed that this push will start next month, with the regulator aiming to take advantage of what is traditionally a quieter period in the financial services market.
"We do have plans to ramp it up from next month and we're hoping to get a bit more traction within the national media," the spokesperson said.
"We want to get the awareness out there and that will very much be partnership with consumer groups and advisers themselves, who have the direct conversations with clients."
Although there will be no paid-for advertising, the FSA may produce an explanatory video by Linda Woodall, the head of the investments department, which could then be disseminated through consumer groups and media outlets.
As IFAonline has reported, concerns have been expressed about the tone of the RDR message and the possibility they may undermine advisers.
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