Half of consumers could shun fees altogether and those prepared to pay will cap the price at £300, less than half the current average cost, according to research from the ABI.
Out of a survey of 2,500 people, more than half said they were unlikely to be prepared to pay for financial advice. A third thought such advice would be worth under £300, less than half the current average cost of £670 to provide the service, the ABI says. The findings highlight the pressure on simplified advice to provide a low cost way for consumers to access financial advice, says the Association. Helen White, the ABI's acting director of life and savings, says: "The results send us a strong message about what consumers need: to fill the gap between paying for full financial adv...
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