National IFA Pantheon Financial Management has reported an estimated 40% jump in enquiries for its advisory services from existing execution-only clients since the financial crisis.
Long-term clients of the firm's execution-only brokerage were motivated to seek advice as the credit crunch diminished risk appetite among investors accustomed to the low-volatility environment of the past few years.
"There are many people who were happy managing their own investments but after Northern Rock's collapse sparked mayhem in the credit and stock markets, they have decided that perhaps it is a good idea to seek help," says Helen Richardson, a director and IFA at the company.
She adds: "Many had taken on more risk than I think they appreciated and have been keen to have that downgraded."
It is an area where Pantheon has been able to boost income during the recession, reviewing previously execution-only clients' investment portfolios and recommending changes.
Richardson also says it is unlikely Pantheon, which has eight offices around the country, will ever offer a pure web-based advice service.
She describes such a proposition as "too simplistic and generic" for the firm, which aims to develop its business to be more client-centric and bespoke.
In association with Professional Adviser
Mortgages Market Study
Latest news and analysis
Our weekly heads-up for advisers