General insurance specialist Fortis has today moved into the life protection market with the launch of Fortis Life.
The firm says it spotted an opportunity after reviewing the UK life market and has launched two products: Your Life Plan and Real Life Cover.
The products will be available via a select group of advisers, including LifeSearch and Torquil Clark, before being rolled out to the rest of the market.
In addition, Fortis Life says its systems tailor questions around the customers’ specific circumstances, remove the need for signatures, provide real-time updates and avoid GP reports “where possible”.
Martin Werth, Fortis Life managing director, says: “We are delighted to launch a fresh and innovative life proposition designed from a clean sheet of paper, following extensive research with customers and advisers.
“Our new range of products addresses customers’ real needs and supports advisers who recognise that term assurance alone does not provide adequate protection.
“Our new approach provides advisers with the tools to run their businesses with increased efficiency, which in the current market climate is more important than ever.”
YourLife Plan is a menu protection plan that provides a choice of term assurance, family income benefit, critical illness and income protection.
Fortis says the covers can be tailored to individual customers’ needs and be put on risk independently through one application process.
Real Life Cover, designed with protection specialists LifeSearch, combines seven protection covers, including life and income protection, with the option of unemployment cover.
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