The only way to encourage people to protect themselves against the financial burden of getting cancer is to shock them, Virgin Money says.
The comment follows a survey of 4,000 people by Cancer Research UK, which found more than a quarter (27%) of UK adults think getting cancer is all down to fate. Scott Mowbray, spokesperson for Virgin Money, says when the firm launched Virgin Cancer Cover last year it was criticised for drawing attention to the fact one in six people will get some form of cancer before the age of 70. He states: “However, it’s clear there’s still a frightening number of people burying their heads in the sand not only about their chances of getting cancer in their lifetime but also the steps they can perso...
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