Online private medical insurance (PMI) provider Health-On-Line is considering introducing a cancer-only plan which will be available through intermediaries.
But Health-On-Line’s product is likely to be available only through intermediaries, as the company specialises in carrying out PMI business through IFAs, and would be designed to help people get well and meet the costs of improved cancer treatments.
Martin says direct PMI offers can lead to consumers misunderstanding what a policy includes, whereas Health-On-Line offers products where the consumer “gets what they think they’re getting”.
Other future developments from the company include raising awareness of the brand by incorporating Axa PPP – the company which underwrites its policies – into its logo and enabling intermediaries to ‘drag’ their commission into their bank accounts online.
The firm is expected to announce further new products within a month.
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First mentioned in Cridland Report
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