Zurich has entered the group risk market early with the launch of its Corporate Risk proposition.
It will focus initially on group life (lump sum) and group income protection, with further developments planned for later in the year. Intermediaries will be able to request quotes with immediate effect.
Zurich Corporate Risk head Jonathan Plumtree says: "We understand what it takes to succeed in this market and are confident we can reach our growth ambition of becoming a top five player by 2012.
"We have built a great team, who are committed to providing intermediaries and their clients with the exemplary service they've come to expect from Zurich. We are determined to offer competitively priced, attractive products to meet the varied needs of corporate customers."
Key elements of the corporate risk proposition include: a strong service ethos; free cover levels; forward underwriting on both group income protection and group life along with the option to process underwriting and claims by telephone.
Zurich also pledged to provide dedicated case management for those unfortunate enough to claim.
Proposition director Bob Cheesewright explains: "We have carried out detailed research amongst our target market and are confident that we offer a compelling blend of product and service features which address the issues that they identified.
"Our aim is to make it easier to deliver employee benefits. This announcement sees Zurich Corporate Risk establishing its credentials in the market, creating the foundations for growth and further development."IFAonline
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