Adviser firms have just two years to embrace the business opportunities offered by the internet or they will "sink without trace" in the online crowd.
That is according to IFA Life, an online community for IFAs, which has launched a technology mentoring programme to enable advisers to use the internet to create greater value for their clients whilst also building value in their business.
Philip Calvert, founder of IFA Life, says: “The Retail Distribution Review highlights the importance of a having a crystal clear client proposition, and the Internet provides financial advisers with an amazing opportunity to clarify their proposition in the marketplace.
"If they don’t grasp that opportunity the Internet will become a serious threat.”
Calvert says he is concerned that too many IFAs believe their clients are not interested in the internet and are not investing in their internet presence.
“I’ve been told by some IFAs that their clients aren’t interested in the Internet.
"Frankly, it’s not true. The Internet is increasingly becoming part of the daily lives of people of all ages, and these IFAs are not treating their customers fairly if they fail to offer even the most basic of online services”, he adds.
IFA Life’s Internet Marketing Mentoring Programme will provide a forum for advisers to discuss how technology can be used to grow their business, how high net worth customers use the internet, development of new online services and will also teach advisers how to appear higher on Google search results.
IFAs attending Calvert’s IFA Internet Marketing and Technology Seminar on 23 November will benefit from a limited number of free and discounted places, while the standard price of the programme is £50 per month.
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