Can this simplified advice model work?

Can this business model work?

Scott Sinclair
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Here's a tester for you: Is it possible to run a mainly-online simplified advice business offering portfolio construction and monitoring services to clients with as little as £10,000 to invest, take on those liabilities, and still make money?

I can guess what most of you are thinking. Or am I wrong? This summer, Chris Williams, a board director at the Institute of Financial Planning and the former chief executive of Ashcourt Rowan Financial Planning launches just that. It'll be called Wealth Horizon. Williams stopped by the Professional Adviser office on Monday morning to answer some questions. I've set out some points about the business model below. Is this a viable offering? The model Wealth Horizon is described as an online advised investment management service. It offers to build portfolios for customers and manag...

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