Market Views: Sexing-up IP

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With take up of sales in income protection (IP) by advisers so low, reflecting in low consumer sales, what could be done to the product to make it more attractive to IFAs, apart from increased commission?

Neil Armitage, Foresters Friendly Society Education is the starting point. One of the core improvements would be a more flexible and speedier acceptance process with varying degrees of questions. This would mean that, barring extreme circumstances, a client will have their application accepted without having to go backwards and forwards to a doctor for health confirmation caused by over zealous underwriting. There is a strong case for having a product with a choice of different access levels. For example, full and comprehensive cover targeting a completely healthy individual down to a ...

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