Millennials set to buy LISA 'for wrong reasons' - research

Dunstan Thomas survey of 1,000 young people

Hannah Godfrey
clock • 3 min read

The scope for mis-buying or mis-selling the Lifetime ISA (LISA) is 'significant', Dunstan Thomas has claimed following research by the retirement services provider into the so-called millennial generation.

The study of 1,000 people aged between 23 and 36 found more than a quarter (27%) of those canvassed believe the LISA is a more tax-efficient retirement savings vehicle than an auto-enrolled workplace pension, while almost two-fifths (38%) were unsure which product was more tax-efficient. The research also highlighted the potential for a jump in the demand for financial advice. A quarter (25%) of those surveyed indicated they might take out a LISA as a retirement savings product and a third (32%) anticipated taking one out as soon as they become available this April. Despite its appare...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Legacy pensions tech creates 'enormous risk, costs too much and underserves clients'

Legacy pensions tech creates 'enormous risk, costs too much and underserves clients'

'Our industry is famous for thinking in decades, but customers will not wait that long'

Jonathan Hawkins
clock 10 February 2026 • 4 min read
Govt moves to tackle gender pension gap with LPGS scheme changes

Govt moves to tackle gender pension gap with LPGS scheme changes

Reforms follow consultation on access and fairness in the Local Government Pension Scheme

Jonathan Stapleton
clock 03 February 2026 • 2 min read
Britain's pension ambition is rising - just as cash resilience slips

Britain's pension ambition is rising - just as cash resilience slips

'2026's 'pension resolution' wave is real. But so is the cash-cushion squeeze'

Phillip Wickenden
clock 02 February 2026 • 6 min read