Millennials set to buy LISA 'for wrong reasons' - research

Dunstan Thomas survey of 1,000 young people

Hannah Godfrey
clock • 3 min read

The scope for mis-buying or mis-selling the Lifetime ISA (LISA) is 'significant', Dunstan Thomas has claimed following research by the retirement services provider into the so-called millennial generation.

The study of 1,000 people aged between 23 and 36 found more than a quarter (27%) of those canvassed believe the LISA is a more tax-efficient retirement savings vehicle than an auto-enrolled workplace pension, while almost two-fifths (38%) were unsure which product was more tax-efficient. The research also highlighted the potential for a jump in the demand for financial advice. A quarter (25%) of those surveyed indicated they might take out a LISA as a retirement savings product and a third (32%) anticipated taking one out as soon as they become available this April. Despite its appare...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Gender pensions gap grows to £113,000

Gender pensions gap grows to £113,000

Report finds more than a third of women are likely to face poverty in retirement

Martin Richmond
clock 18 November 2025 • 3 min read
The FOMO-fuelled run on the pensions bank – where the Treasury is the only winner

The FOMO-fuelled run on the pensions bank – where the Treasury is the only winner

'You can't build a savings culture on a foundation of uncertainty'

Matt Storey
clock 17 November 2025 • 5 min read
Chancellor's potential salary sacrifice plan: A 'high risk gamble built on low quality data'

Chancellor's potential salary sacrifice plan: A 'high risk gamble built on low quality data'

Govt reportedly considering introducing a £2,000 salary sacrifice annual cap

Joseph Warne
clock 14 November 2025 • 4 min read