National IFA firm Park Row plans to more than double its adviser base over the next three years through a new distribution business model which it hopes will triple turnover.
Around 600 financial intermediaries currently work for Park Row following an announcement in December by its parent group – Royal Liver Assurance – revealing a potential160 direct sales advisers would be transferred to the IFA operation of 425 intermediaries, dependent on whether all advisers agree to move. As a result of this shift, the adviser group - now branded as Park Row, a Royal Liver company – is also changing its business model to develop several tiers of financial adviser and planner and place a greater emphasis on the concept of lifestyle financial planning which is now popular ...
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