Hargreaves Lansdown eyes further price cuts this year

clock

The chief executive of Hargreaves Lansdown has said the group is considering cutting charges later this year following a surge of activity across the platform sector.

Hargreaves, the country’s largest D2C platform, was one of the first to announce its new, commission-free pricing ahead of the regulator’s April deadline. It opted for an annual fee of 0.45% for clients with less than £250,000 in their portfolios, covering the vast majority of its client base. Rivals such as Fidelity’s personal investing platform have since undercut Hargreaves on headline charges, with Fidelity introducing an AMC of 0.35%. While charges are hard to compare in the sector given a number of add-on costs for trading, exiting and switching, rival platforms have nonethel...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platforms told to 'clean up their data' as transfer charter approaches

Platforms told to 'clean up their data' as transfer charter approaches

The Platforms Association to launch charter later this month

Isabel Baxter
clock 09 June 2026 • 4 min read
Vanguard UK Platform Awards – Advisers, cast your votes

Vanguard UK Platform Awards – Advisers, cast your votes

Voting open across several categories

Clive Waller
clock 08 June 2026 • 1 min read
Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read