Lloyds disciplined over two ‘misleading’ TV ads

Author: Rachel Dalton
IFAonline | 08 Jun 2011 | 08:00

Categories: Better Business

Topics: Lloyds Banking Group| general insurance| advertising

Lloyds TSB logo

Two Lloyds TSB adverts have been judged "milseading" by the Advertising Standards Authority (ASA).

A viewer complained one TV ad for Lloyds' Money Manager Service gave the impression the service was not yet available at the time of viewing.

In fact, customers could register for the service online, ready for its launch, and in some places it was already available after a phased rollout.

The ASA ruled the ad was misleading and should not be shown again in its current form.

A second TV ad for home insurance was also banned.

The ad showed a cartoon man discovering he had been burgled, and featured a voiceover saying: "We understand how upsetting it can be when things go wrong, which is why we'll send you a personal claims consultant to help you when you need it most."

However, a viewer complained this was misleading as they had not been appointed a personal claims consultant when they made a claim.

The ASA ruled the on-screen text reading "Personal claims consultants allocated at the discretion of Lloyds TSB. Applies to Home Solutions," contradicted the voice-over, and said the ad must be changed before it can be aired again.

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