The Platforum: D2C platforms 'taking off'

clock

The direct to consumer platform market is "taking off" as the lines between D2C and adviser-led models blur, says The Platforum.

At a briefing today to coincide with its first-ever research into the D2C platform market, The Platforum says the industry now boasts more than £65bn in assets under administration with an estimated 2.5 million UK accounts. "The D2C market has now developed to the stage there is no doubt it exists and it is undoubtedly important," says Lucian Camp of Lucian Camp Consulting and co-author of the research. "This is just taking off so let's get on with it." Included in the rather loosely-defined D2C space are IFA-brand platforms, fund manager platforms and execution-only stockbrokers, alo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Embark 'working to resolve delays' after advisers flag transfer backlogs

Embark 'working to resolve delays' after advisers flag transfer backlogs

One client was unable to complete £400,000 pension transfer for over two months

Sahar Nazir
clock 03 November 2025 • 3 min read
Platform innovation: Terry Huddart on 7IM's Online Reporting

Platform innovation: Terry Huddart on 7IM's Online Reporting

'It's a fundamental upgrade to the client area of the platform'

Terry Huddart
clock 24 October 2025 • 6 min read
AJ Bell reports record platform AUM of £103bn

AJ Bell reports record platform AUM of £103bn

AUM and customer numbers both up 19% in the year

Jenna Brown
clock 23 October 2025 • 3 min read