Misys rebrands IFAs to open Sesame

DBS, Countrywide, Financial Options, IFA Network and Kestrel will be no more as of August 1st, pending FSA approval of Misys' plans to rename all of the above under the new Sesame Group brand. Sesame will be a single network with a 25% IFA market share that Misys wants to spin off by the second half of 2004. Existing members of the current five networks will not be required to sign new contracts by the 1 August, because the rebranding is just that, says Misys' head of communications Paul Charles. "At the end of the day if your contract was with Countrywide, for example, you w...