The service that might just turn the simplified advice tide

The service that might just turn the simplified advice tide

Scott Sinclair
clock

Quick and cheap? Might a new simplified advice service finally open up regulated advice to the masses?

You know what the red corner says about simplified advice, don't you? ‘It sounds good but it's not profitable', it says, ‘Wish we could but the rules aren't clear'. ‘It won't work'. The blue corner begs to differ. It claims that, if the future of advice is mostly online, and the industry is serious about closing the advice gap, then somebody, somewhere, is going to have to make it work. Bristol-based platform Parmenion wears blue. This autumn, it plans to come to market with Interact, which it describes as the "UK's first, fully integrated online simplified advice service". Like I ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

PA360: AI 'here now' and transforming adviser workflows

PA360: AI 'here now' and transforming adviser workflows

‘AI is not coming for your jobs’

Sahar Nazir
clock 01 May 2025 • 2 min read
AI tech providers see advice firm client numbers swell

AI tech providers see advice firm client numbers swell

Adviser tech providers reveal how AI is driving efficiency, scalability, and personalised service

Sahar Nazir
clock 30 April 2025 • 4 min read
FE Fundinfo adds to platform capabilities with Lunar AI buy

FE Fundinfo adds to platform capabilities with Lunar AI buy

AI business is FE Fundinfo’s fourth purchase in 12 months

Jen Frost
clock 30 April 2025 • 2 min read