Prando's Asset Management: Manifesto to the max

The chairman has a plan and he's sticking to it

clock • 3 min read

"Seriously?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management after I had had time to digest last week's conversation and next dropped round his office.

"You're seriously back in the wonderful world of investment simply because you reckon you can pick up a few dozen basis points launching multi-asset funds for undiscerning punters on the back of post-pension liberation demand?" "Nice job recapping so succinctly," applauded the chairman. "Still, while there is very little ‘simple' about it, I can think of worse ways of earning a crust. And anyway, I don't imagine Prandeamus will be restricting itself solely to the joys of multi-asset - experience suggests there will be plenty of other bandwagons for us to leap aboard in years to come. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Watch Professional Adviser's Working Lunch with Baillie Gifford - Decumulation Decisions: Resilient Monthly Income for Retirees

Watch Professional Adviser's Working Lunch with Baillie Gifford - Decumulation Decisions: Resilient Monthly Income for Retirees

Catch up on the discussion

Professional Adviser
clock 10 October 2025 • 1 min read
MPS Watchlist - Issue 4 - Out Now!

MPS Watchlist - Issue 4 - Out Now!

Professional Adviser
clock 10 October 2025 • 1 min read
Partner Insight: Finding the right partner for a managed portfolio service

Partner Insight: Finding the right partner for a managed portfolio service

Francis Clark Financial Planning set up a white-label managed portfolio service for their clients, but as the effects of COVID-19 played out and markets stagnated, they realised they needed a change. Managing Director Chris Reah explains how they found the right solution.

Chris Reah, Francis Clark Financial Planning
clock 08 October 2025 • 5 min read