Prando's Asset Management: Manifesto to the max

The chairman has a plan and he's sticking to it

clock • 3 min read

"Seriously?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management after I had had time to digest last week's conversation and next dropped round his office.

"You're seriously back in the wonderful world of investment simply because you reckon you can pick up a few dozen basis points launching multi-asset funds for undiscerning punters on the back of post-pension liberation demand?" "Nice job recapping so succinctly," applauded the chairman. "Still, while there is very little ‘simple' about it, I can think of worse ways of earning a crust. And anyway, I don't imagine Prandeamus will be restricting itself solely to the joys of multi-asset - experience suggests there will be plenty of other bandwagons for us to leap aboard in years to come. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Watch Professional Adviser's Working Lunch with Baillie Gifford - Emerging Future: Rethinking the World's Growth Engine

Watch Professional Adviser's Working Lunch with Baillie Gifford - Emerging Future: Rethinking the World's Growth Engine

Catch up on the discussion

Professional Adviser
clock 13 October 2026 • 1 min read
Fifty years after 'Bogle's Folly', what comes next for financial advice?

Fifty years after 'Bogle's Folly', what comes next for financial advice?

'Indexing will continue to grow, but the wrapper through which investors access it will change'

Gillian Hepburn
clock 12 October 2026 • 4 min read
Chris Justham: Why the industry must 'entertain and engage' investors

Chris Justham: Why the industry must 'entertain and engage' investors

‘We can’t just offer them a dry cracker and ask them to chew it down’

Chris Justham
clock 07 October 2026 • 3 min read