A comprehensive list of businesses identified as offering 'robo-advice' in the US suggests investor appetite can be vast...
The very notion appals some advisers: how can ‘advice' with little to no human interaction be reliably suitable? It is precisely advisers' ability to question, translate, reassure and guide that provides the real value to clients, they argue. Logically. But the rise of ‘robo-advice' (dislike that term; how about ‘algo-advice'? ‘Algo' as in algorithm, in case you wondered) has been marked and steady. Particularly in the US. Take a look at this table below of ‘pure' robo-advisers...
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