Swots, hipsters and rebels: Do client 'labels' help the advice process?

Assessing the differences between the generations

clock • 3 min read

Do your clients fall into neat categories or are there some exceptions to the rule? Sheriar Bradbury looks at the differences between the generations and their divergent financial advice needs...

People love to categorise, effectively putting items into neat boxes. This, in turn, enables the processor of these items to systematically deal with large quantities of whatever might be in a particular box, quickly and effectively by using the same set of rules and methodologies to deal with its entire contents in one go. In simplistic terms, a computer package will employ a similar course of action to process vast quantities of data efficiently. However, in most cases it will not have the capability to deal with the oddities - the exceptions to the rule which fall outside a set of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Targeted support may 'psychologically backfire' for advisers

Targeted support may 'psychologically backfire' for advisers

Clients ‘react very emotionally’ when categorised

Sahar Nazir
clock 22 May 2024 • 1 min read
Advisers must mediate between generations in wealth transfer planning

Advisers must mediate between generations in wealth transfer planning

Advisers need to work on deeper relationships with clients’ children

Hope Coumbe
clock 21 May 2024 • 1 min read
Financial services industry must do more to offer targeted support

Financial services industry must do more to offer targeted support

Targeted support seen as a crucial part of the advice journey

Sahar Nazir
clock 21 May 2024 • 2 min read