Consumer Duty to drive protection focus despite adviser ambivalence

New report shows low levels of IFA engagement around protection

John Brazier
clock • 1 min read

Advisers believe the Consumer Duty will increase focus on protection although levels of engagement with products remains low among IFAs, according to the Association of Mortgage Intermediaries (AMI).

The association's upcoming annual protection viewpoint report, The Great Protection Shift, shows the just under half of IFAs and mortgage advisers (44%) said that new guidelines will increase focus on protection products. Around one third (31%) believe the new rules for advisers to avoid causing foreseeable harm to consumers will not cause any change, while 2% believe it will reduce focus on protection products. However, a significant proportion of advisers in the mortgage space are still not engaging with protection products according to the report, with around one in three (37%) adv...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Listen and learn: Protection must change how it communicates

Listen and learn: Protection must change how it communicates

'Maybe it's time we start to make fewer assumptions'

Kevin Carr and Alan Lakey
clock 30 April 2024 • 4 min read
Cognitive biases in advice and the psychology of insurance

Cognitive biases in advice and the psychology of insurance

A look into client decision making and its effects on protection uptake

Jaskeet Briah
clock 25 April 2024 • 5 min read
Aviva completes £460m acquisition of AIG Life after CMA delay

Aviva completes £460m acquisition of AIG Life after CMA delay

'It's disappointing to lose another protection insurer from the market'

Cameron Roberts
clock 10 April 2024 • 2 min read