Social media: Are you compliant?

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Whether you're a social media star or Luddite, Fiona Murphy outlines the latest FCA rules on making sure your communications do not breach the regulator's new rules.

The Financial Conduct Authority (FCA) is consulting on how it will supervise financial promotions in social media in its recently launched guidance consultation paper GC14/6: Social media and customer communications. More advisory firms have been engaging with social media, particularly with communications with customers or to market themselves for new business opportunities. In its list of social media, the FCA includes blogs, social networks, forums, and image and video-sharing platforms. Any communication via social network may be perceived to be a financial promotion. And herein l...

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