Unbiased tests adviser response time with new rating

'Response rating' out of 10

Victoria McKeever
clock • 2 min read

Unbiased has launched a 'response rating' based on how promptly advisers act on enquiries in an attempt to help them reach more consumers and also show users how likely an adviser is to answer their enquiry quickly.

Scored out of 10, the ratings will focus on activity over the previous 30 days and be based on how quickly advisers accept or reject consumer enquiries. They will be generated automatically rather than scored by consumers. Unbiased said the aim was for the rating not only to generate a more objective and more accurate assessment of advisers but also to give the adviser access to more enquiries and an opportunity to add a competitive edge. Advisers will also be suscepitble to negative scoring, with Unbiased deducting points if advisers leave an enquiry to expire, which happens after 12...

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