Ready, aim, fire: Setting a business strategy for long-term success

  My last article for PA looked at the core questions that can help an adviser firm determine its future course for success. Now you've got an idea of what direction you want to go in, how do you go about getting there? The 'how' is a crucial question. In a 1999 Fortune magazine article, Why CEOs fail, Ram Charan and Geoff Colvin famously stated: "Organisations fail to successfully implement strategy not because of bad strategy but because of bad execution." It has subsequently been claimed that nine out of ten strategies fail because of poor implementation.   Clear strategy ...