Armchair Critic: My ideal robo-adviser

‘MyRobot' should be my financial life manager

clock • 6 min read

What should the financial services sector be looking to offer as the ultimate in robo-advice? Professional Adviser's Armchair Critic has a few thoughts on what 'MyRobot' should be able to do

In the short history of robo-advice, the sound bites have already progressed from "It's big in the US" through "Is it really advice?" and " It's an accident waiting to happen" and on to" How about automation in support of human advisers?" If you follow Google Trends you will see that only this year the number of global searches for robo-advice have risen 100%. The ‘man v machine' theme is longstanding - often perpetuated by those who see other people's jobs as capable of full automation - rather than their own, of course. To prove me wrong, I would like to see a finance director makin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read
How fuzzy personal boundaries can lead to professional misconduct

How fuzzy personal boundaries can lead to professional misconduct

Make ethics reviews part of regular team training and development

Philippa Hann and Moira Somers
clock 02 May 2024 • 4 min read