It's easy to misinterpret profit and loss, particularly if one looks only at the headline figures. To the untrained investor, understanding the financials is simple: profit or surplus means ‘good' or ‘buy'; loss or deficit means ‘bad' or ‘sell'.
But, as many readers of Professional Adviser will understand better than I, it is never as simple as that. One often-overlooked factor is where a company is in its ‘cycle', or business plan. The numbers reported by start-ups or by companies that have invested in the business can be inaccurate reflections of their value and prospects. This, I imagine, is why Abraham Okusanya, the author of an explosive new report on platform profitability which we feature in part in this week's issue of Professional Adviser magazine and on professionaladviser.com, is keen to cover off this base at the out...
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