'It's not just about playing a round of golf': George Kinder on what needs to change in financial services

‘It's not just about playing a round of golf':

clock

Kinder Institute of Life Planning founder George Kinder on the about-face financial services needs to take to improve the experience for the most important person of all - the client.

The thing that has had its day is making "financial" more important than "service". It's basically the notion that "products" are still more important than the "customer" or that the "advisers ideas" are more important than the "client's concerns", or it's the "financial company, the brand" that's more important than the "consumer". This is an issue from the top down. I've been with many a CEO who thinks they're the most important person in the room. If that's leadership, then that's what their advisors are going to model. When the client comes in, it's the adviser who's the mos...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read