Goals and knowledge key drivers influencing trust in advisers

Speaking at the 2023 Morningstar Investment Conference, global head of behavioural insights Ryan Murphy outlined a range of research questions asked to 994 client participants. The questions looked to uncover what behaviours and actions undertaken by advisers influence people's trust in them, people's willingness to delegate financial planning decisions, and their willingness to recommend an adviser's services to family and friends. "We were trying to understand the cause and mechanism of where trust comes from," Murphy explained. "Trust is ubiquitous in financial advice." The stud...