Aviva Financial Advice expands into annuities

'Holistic view of retirement needs'

Julia Bahr
clock • 3 min read

Aviva Financial Advice has launched a whole of market advice panel for annuities replacing the previous "referral model".

Aviva advisers can now recommend other providers' annuities and complete the set-up process as part of their role of advising on the whole of a customer's retirement needs, the firm said. Customers will be able to remain with their named adviser who will understand their personal situation and provide advice for securing the right annuity features and the leading quoted rate from across the whole market. The advice panel makes both the customer experience and the advice process far more joined-up end-to-end, according to Rob Barker, managing director UK savings and retirement at Aviva...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

PA360: Crucial advisers can spot all vulnerability characteristics

PA360: Crucial advisers can spot all vulnerability characteristics

‘It is highly likely people in decumulation will have a vulnerability’

Hope Coumbe
clock 26 April 2024 • 1 min read
Inflation shocks driving another long uptick in annuity sales

Inflation shocks driving another long uptick in annuity sales

‘Customers should be careful that this is the right decision for them’

Hope Coumbe
clock 23 April 2024 • 1 min read
Advisers warn market volatility will threaten retirement plans

Advisers warn market volatility will threaten retirement plans

More than half expect clients to postpone or change plans

Isabel Baxter
clock 26 March 2024 • 2 min read