PA360 Digital: Covid-19 crisis highlights vulnerable client policy importance

Martin Lines outlines key issues

Jenna Brown
clock • 2 min read

Building vulnerability polices into the advice process is essential to ensure good client outcomes, especially during the current coronavirus pandemic, according to Just business development director Martin Lines.

Speaking at PA360 Lines said the vulnerable client agenda had been on the regulator's watch list since 2015 and was increasingly important as clients navigate life during the pandemic. He explained a vulnerable client is defined as a person who, due to personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care. Lines said the definition was "very wide" and could challenge firms' current perception of what a vulnerable client looks like. "That wide definition does encompass a lot of people," he said. "Tradit...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read