Meet the Adviser Champions: L&G Insurance's Craig Brown

Our video series continues

clock • 1 min read

Financial advisers should look to keep "selling the good stories" in order to go about promoting the profession most effectively, according to L&G Insurance's Craig Brown.

In the eyes of the firm's intermediary director, adviser communities already do "a fantastic job" but need to fixate less on the negatives.  "We do seem to be a bit obsessed with when things go wrong," he says, "but my background has been in the claims environment and, when you pick up that phone and a customer's life is transformed because an adviser has sold them a policy, it's a great thing." He therefore encourages advisers to "really tap in to celebrate those customers' lives who have been ultimately saved or protected through the value of advice". Brown is the latest Adviser ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: Expat advice firm hires CISI members as directors

People Moves: Expat advice firm hires CISI members as directors

CISI members Jay Sandhu and Vikki Groves join AHR Group as private wealth directors

Professional Adviser
clock 22 April 2024 • 1 min read
Firefighter to adviser: Ian O'Dowd on assessing the situation

Firefighter to adviser: Ian O'Dowd on assessing the situation

‘I don’t go into burning buildings to save financial plans, but the same ethos rings true’

Isabel Baxter
clock 10 April 2024 • 4 min read
Headteacher to adviser: Kenneth Hopewell on emotional intelligence

Headteacher to adviser: Kenneth Hopewell on emotional intelligence

‘I like meeting people and wanted to do something where I help others’

Isabel Baxter
clock 22 March 2024 • 2 min read