Robo-advice: Report detects 'elephant in the room'

'Perpetual thorn' in advisers' side could also sting robos, report suggests

Scott Sinclair
clock

The biggest obstacle blocking robo-advisers' path to prominence is the same problem that plagues the entire financial services sector - the almighty cost of acquiring clients, according to an eye-opening report.

Robo-advisers are "paradigm changing" but assuming they will find their own customers is "dangerously incorrect" and could "spoil many careers in financial services", the report, entitled The Robo Revolution and collated by risk profilers FinaMetrica, concludes. Acquisition costs - which include finding and converting new prospects - have been estimated at £200 per client in the UK, which is "beyond the means" of many advisory firms and explains their slow growth, the report adds. The FinaMetrica study takes a macro look at automated advice models around the world - the market is esta...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Optimal efficiency: Is 2024 the year of the advanced data strategy?

Optimal efficiency: Is 2024 the year of the advanced data strategy?

'Data without context, however, is simply a buzzword'

Russell Andrews
clock 30 April 2024 • 5 min read
'Get started now': Putting AI to work in financial advice firms

'Get started now': Putting AI to work in financial advice firms

'Dive in so you can learn and grow together'

Stu Breyer
clock 24 April 2024 • 4 min read
Utilising clean data to power business decision-making

Utilising clean data to power business decision-making

In 2023 120 zettabytes of data was transacted globally

Abhishek Vethanayagam
clock 24 April 2024 • 3 min read