Saddle up: Now's the time to ride the AE Trojan Horse

Saddle up: Now's the time to ride the AE Trojan Horse

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As you introduce yourself to a new audience, it may also be a perfect time for you to introduce some fresh marketing initiatives. Lee Travis, CEO at NMBA, explains

As most people with a connection to financial services may feel, it seems like auto-enrolment (AE) has now joined death and taxes as one of the certainties in life for both British workers and employers. Most advisers can no longer ignore the massive opportunities presenting themselves now and for the next few years: after all, this is the biggest opportunity in the pensions arena we have ever witnessed in our careers. Coupled with a concern for firms to not face regulatory sanction, this could be the catalyst for you to access their business as their financial ‘gatekeeper'. Responsib...

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