Market views: Simple products - threat or opportunity?

Chris Hulme, Clayton Hulme Partnership The question of simple products, or to be exact, the answer of simple products is far from simple. We have seen examples in the past – stakeholder, for one. Its basic attributes and price cap fell way short of addressing the needs for investment and, more importantly, fund performance. It is unclear how simple products could perform properly as these inherently inferior solutions are typically aimed at the poor, disadvantaged or the easily led – which is wrong. The idea of simple products is to create a benchmark. But we already have the ABI sta...