Marilyn Cole: How robo can be the first step towards face-to-face advice

Time to think in terms of clients' ‘lifetime value'

clock • 5 min read

When it comes to perceptions of robo or automated advice, writes Marilyn Cole, the views of advisers and consumers may not be as far apart as many market-watchers appear to believe.

Broadly speaking, advisers who are embracing robo-advice, or at least evaluating whether to do so, believe it offers a means of servicing investors for whom full face-to-face advice is not affordable - or certainly not on the post-RDR charging structures of fees or percentage of funds under management. And it seems a significant number of consumers would agree. At Space, in our latest piece of research and market analysis, Will the public go for robo-advice?, consumers told us they think face-to-face advice may be appropriate if they inherited a large amount of money. Indeed, to test ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Prosecution ready to proceed but court agrees to delay trial until late August

Sahar Nazir
clock 09 May 2025 • 2 min read
Professional Adviser TV: Female leadership and overcoming business barriers

Professional Adviser TV: Female leadership and overcoming business barriers

With WIFA winner and short lister Frankie Smith

Professional Adviser
clock 09 May 2025 • 1 min read
The 'quick way' to lose your clients' trust

The 'quick way' to lose your clients' trust

Clients are disengaging rather than firing their advisers, conference hears

Sahar Nazir
clock 09 May 2025 • 2 min read